White Star Wins in the Breakfast Category at the “Product of the Year” Awards



What happens when a brand launches a new instant maize meal porridge and it scoops up the coveted product of the year award within a year?  Ask Chef Lucia Mthiyane, the White Star brand ambassador – she pops bottles and we don’t blame her at all.  Go ahead lady Lush!













South Africans once again showed love for their favourite maize meal brand, White Star, when they voted the brand top spot in the 2017 “Product of the Year” competition. The prestigious “Product of the Year” awards, which took place in Johannesburg on 23 February, announced White Star Instant Maize Porridge as winner of the breakfast category in a survey conducted amongst 5000 South African consumers by Nielsen. This is yet another feather in White Star’s cap after being rated South Africa’s favourite maize brand in the latest Sunday Times Top Brands Survey for seven years in a row.



The “Product of the Year” initiative is the largest annual product survey amongst consumers on the African continent. With a continuous annual increase in products, “Product of the Year” proves to be a very credible platform for consumers to learn about the best brands on the market.


White Star Instant Maize Porridge is available in five delectable flavours, which is just one of many reasons why it is the cereal most enjoyed by families. It is especially appealing to a market that is looking for something new, convenient, tasty and affordable, and is an excellent source of calcium and seven vitamins. The porridge is prepared by simply adding warm milk or water, depending on preference. Its smoother, superior quality and better aroma of flavours, has secured it as a firm favourite.



“We’re extremely proud of this achievement, especially as White Star Instant Maize Porridge is a new addition to the White Star product portfolio,” says White Star Marketing Manager, Mokhele Makhothi. “Being awarded ‘Product of the Year’ is a wonderful milestone for the White Star brand and we will continue to develop the brand further;  keep providing the best quality products and never disappoint our loyal supporters,” he concludes.

Wanda Baloyi, Buhle Moletsane, Thandy Matlaila-, Penny Lebyane, Mokhele Makhothi, Mapaseka Koetle,  Lucia Mthiyane, Ayanda Dubazana and Skhumba


The White Star team hosted a celebration breakfast on Friday 24 February.  Invited guest knew exactly how to turn it up, see some of their tweets below:


Author Info


Thuli Gogela is a Food Technologist with 8 years of experience developing products in food manufacturing. She is dedicated to discovering wholesome traditional dishes and recipes with a distinctive taste from different parts of the African continent. Thuli is well known for her food blog, Mzansi Style Cuisine which was established in 2010. She saw a gap in the traditional food market that people were hungry for. From there, it didn’t take long to build her brand. In 2013, she started writing a recipe column for the Cape Times for and has collaborated with some of the biggest brands in South Africa namely, Knorr, Nedeburg Wines, First Choice and Spekko rice. Not only does Thuli feature traditional African dishes, she’s also open to developing recipes, food consultations and brand collaborations.

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