Nowadays there’s no telling what is going to trend and it is up to the brands to capitalize on those opportunities. You find that some food brands don’t even have a social media presence. I mean, in this day and age if a food/beverage brand doesn’t have a digital footprint it is considered irrelevant. That is what they say. *shrugs*
Then again you get some brands who just trend for a strange reason, perhaps they don’t need tweeps to make them relevant e.g. This morning I saw Twizza trending and was like….
Twizza is huge in the Eastern Cape. I was introduced to it by my mom. She used to buy it in cases …. So yeah! When Twizza trends it’s like ‘Hey something popular in the Eastern Cape gets to trend!’ I’m all for it.
https://twitter.com/777productions/status/681496759206572032
This is how the trend started…
Event organizers of Chase Festival which took place in East London on the 27th December 2015, gave away tickets to the festival, in order to qualify, one had to Twitpic an image of themselves along with a bottle of Twizza. Folks were not impressed with this because Twizza is considered an inferior beverage brand compared to the likes of Coca-Cola.
Twitpic yourself with a bottle of Twizza/ @EliteEnergySA and stand a chance to win two double general tickets to #ChaseFest27Dec
— TP PILLΔY (@TP_Pillay) December 25, 2015
It didn’t end there, at the festival, a double shot of whisky was dashed with Twizza and sold at R50. Folks were disgruntled, to say the least.
Double shot of Jameson with Twizza was R50 at #ChaseFest27Dec. No lies. 😟
— Siphile Hlwatika (@SiphileHlwatika) December 28, 2015
It was the first time I had to dash Jameson with Twizza, we cannot be subjected to such. #ChaseFest27Dec 😦
— Siphile Hlwatika (@SiphileHlwatika) December 28, 2015
Tweeps started calling out those who acted brand new to Twizza
These people only don't know Twizza on Twitter but sell it at their grandma's Tuckshop. But ke, akuyiyo ingxaki yami. Okay? 🐸🍵
— Matt Tsolo (@Matt_Tsolo) December 28, 2015
awume kancane with your Twitter standards, we know you have the Orange flavored Twizza in your Bar Fridge
— FRUGAL (@Eislen_Ken) December 28, 2015
Some didn’t even know what was going on….
What is a Twizza,people of the South?
— Khanyitivity (@khanyi_thwala) December 28, 2015
But there’s always that one dude who steps in to help clarify the whole situation…
#Twizza is in the Eastern Cape, so is #Coo-ee in KwaZulu Natal…
— Thembinkosi Madlala (@Madlala_TM) December 28, 2015
Last Word…..
Surely we can't be this petty because of the name #Twizza.
It's not like they get ingredients from eDutywa while coke gets from Paris 😂😂😂
— Ndize nge Love🔥❤😍 (@ZimmiSoshankane) December 28, 2015
People of Queenstown must be so delighted about this twizza trend 😁😀😂
— Qetello Maku (@Lahloza) December 25, 2015
Of course, we are!
It's entirely possible to not like Twizza (which is your right), but also not slander the people who do/drink it. pic.twitter.com/TToqPeTECj
— Gugulethu Mhlungu (@GugsM) December 28, 2015
Can we allow other food/beverage brands to be great? It’s not the first time I say this, brands like Twizza (manufactured in the Eastern Cape) open up job opportunities in their respective provinces. It’s also kinda refreshing to experience different food brands/products in each province, for an example, in Cape Town we buy Jive when in Eastern Cape you’ll find folks sippin’ on Twizza. Tweeps say there’s one called Refresh in Limpopo.
But there's also another one called Refresh. Big competition for Twizza in Limpopo.
— mamailionline.co.za (@mamailionline) December 28, 2015
I’m out!
Featured image source: http://www.foodpath.co.za/
Twizza pack shot source: https://www.makro.co.za
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