Scottish Leader to Show a New Perspective with “Famestagrammers”


Be on the lookout for a novel, new expression of Scottish Leader’s through-the-line ‘new perspective’ national campaign, hitting home in South Africa in mid-August.


“We have teamed up with popular South African Instagrammers, Ofentse Mwase and Levon Lock, to visually express the rich possibilities made possible by taking a new perspective.  Not only will they be supporting Scottish Leader’s national campaign on their Instagram pages, they will also be mentoring a group of fellow Instagrammers at an utterly out-of-the-box Insta-meet event, set to take place in a secret location in Johannesburg on 3 September,” says Lucindi Branfield, the marketing manager for Scottish Leader in South Africa.

Ofentse Mwase AKA Uncle Scrooch
Ofentse Mwase AKA Uncle Scrooch


Ofentse and Levon will be judging the images taken at the Insta-meet and select four winners.  The winners will each win two seats at an unforgettable ‘Whisky Experience in the Joburg Sky’, to take place at the end of October.


As part of this very unique event, guests will be taken up into the air by crane, where they will enjoy delicious canapés, paired with Scottish Leader’s smooth, sweet, smoky and rich whiskies.  This special evening will be presented by none other than South Africa’s “Mr Whisky”, Pierre Meintjes. He is a Master of the Quaich, one of only 160 in the world. This title is bestowed only on those recognised for their outstanding commitment to the Scotch whisky industry.  ‘Famestagrammers’ Mwase and Lock will also be in attendance.





Levon Lock (by Roy Potterill)
Levon Lock (by Roy Potterill)

“We are also encouraging consumers to participate in the digital campaign through tactical in-store and on-the-ground communication and activations.


“Various offers in on- and off-consumption outlets are rewarding consumers with a complimentary image view finder, with details on how to participate in taking images capturing their new perspective, and posting these on social media.  The originators of the top twenty pictures win seats to enjoy a whisky experience like no other – in the sky!” says Branfield.


Gauteng residents will also see Scottish Leader’s creative new out-of-home (OOH) advertising come to life in mid-August.


Scottish Leader New Perspective


“In addition to electronic billboards, strategically placed around Johannesburg and Pretoria, consumers will also see Scottish Leader billboards in Sandton and Soweto, with customised messages reflecting the essence of each of the areas,” Branfield concludes.


The popular Scotch whisky brand’s television advertisement (view below), with a tag-on to create awareness of the national campaign, will enjoy more airtime on various DStv channels, from mid-August until the end of September.



Scottish leader has also launched a new website:

Join the conversation using: #NewPerspective

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About Author


Thuli Gogela is a Food Technologist with 8 years of experience developing products in food manufacturing. She is dedicated to discovering wholesome traditional dishes and recipes with a distinctive taste from different parts of the African continent. Thuli is well known for her food blog, Mzansi Style Cuisine which was established in 2010. She saw a gap in the traditional food market that people were hungry for. From there, it didn’t take long to build her brand. In 2013, she started writing a recipe column for the Cape Times for and has collaborated with some of the biggest brands in South Africa namely, Knorr, Nedeburg Wines, First Choice and Spekko rice. Not only does Thuli feature traditional African dishes, she’s also open to developing recipes, food consultations and brand collaborations.

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