“Pasta sauces can be a work of art, really. A delicious simmering pan of juiciness that instantly turns a simple meal into a gourmet moment. That’s why we’ve added them to our Peppadew® product range.”
Last Friday I attended a media launch for the Peppadew® range of Pasta sauces…
The first time I learnt about the brand, I was compelled to try out their products. While watching the first season on MasterChef, one of the contestants prepared a dish using the Peppadew® Piquanté Peppers and I was sold. My curiosity got me to try out not only the peppers, but the pickled jalapenos as well as the pickled onions. So, when I got the invitation to the launch, my imagination was running wild trying to figure out what it is they are launching. I thought maybe a new range of chutneys, but I was wrong. Have a look at some of the tweets from the launch.
— Louisa Holst (@LouisaHolst) May 23, 2014
— Inspired Living SA (@inspired_lifeSA) May 23, 2014
— Leah van Deventer (@LeahVanDeventer) May 23, 2014
— Crush Online (@Crush_online) May 23, 2014
“It became clear to us,” explains Peppadew®brand manager Laurian Ovens, “that consumers trust the Peppadew® brand name as a sign of quality. They see it as a brand that implies great food with great flavour, conveniently packaged to add an edge to their cooking experience. This has strengthened our belief that we can grow the Peppadew®brand name into one of South Africa’s leading quality food brands.”
About the Pasta Sauces
During the range extension conceptualisation stage, Peppadew® marketing team looked at local and international research which in turn indicated that the South African market could benefit from a pasta sauce range that would offer bold flavours, a twist on the traditional and innovation. “Added to these insights,” says Ovens, “was the fact that our existing Peppadew®products would sit very easily with a pasta sauce range making it a logical progression for the brand.”
Here is how the Sauce’s ingredient composition looks like:
Tomato and Basil Pasta Sauce (the traditional classic)
Ingredients: Tomatoes (35%, Water, Tomato Paste, Onions, Sugar, Cornstarch, Vegetable Oil (Sunflower Seed, Antioxidant: TBHQ (E319)), Salt, Dried Garlic, Basil (0.1%), Mustard, Black Pepper, Oregano, Thickener: Xanthan Gum, Acidity Regulator: Citric Acid.
Peppadew®Piquanté Pepper and Garlic Pasta Sauce
Ingredients: Tomatoes, Water, Tomato Paste, Sweet Piquanté Peppers (9%) [Contains: Vinegar, Acidity Regulator: Ascorbic Acid, Firming Agent: Calcium Chloride], Onions, Sugar, Cornstarch, Vegetable Oil (Sunflower Seed, Antioxidant: TBHQ (E319)), Salt, Dried Garlic (0.7%), Mustard, Basil, Black Pepper, Acidity Regulator, Citric Acid, Oregano, Thickener: Xanthan Gum.
Peppadew®Piquanté Pepper and Olive Pasta Sauce
Ingredients: Tomatoes, Water, Tomato Paste, Sweet Piquanté Peppers (5%) [Contains: Vinegar, Acidity Regulator: Ascorbic Acid, Firming Agent: Calcium Chloride], Onions, Dried Olives (3%), Sugar, Cornstarch, Vegetable Oil (Sunflower Seed, Antioxidant: TBHQ (E319)), Salt, Dried Garlic, Mustard, Basil, Black Pepper, Acidity Regulator: Citric Acid, Oregano, Theickener: Xanthan Gum.
Peppadew®Green Pepper and Garlic Pasta Sauce
Ingredients: Tomatoes, Water, Tomato Paste, Green Peppers (9%), Onions, Sugar, Cornstarch, Salt, Vegetable Oil (Sunflower Seed, Antioxidant: TBHQ (E319)), Dried Garlic (0.8%), Mustard, Basil, Black Pepper, Acidity Regulator: Citric Acid, Oregano, Thickener: Xanthan Gum.
Peppadew® Tomato and Jalapeno Chillies Pasta Sauce
Ingredients: Tomatoes (34%), Water, Tomato Paste, Jalapenos (7%), Onions, Sugar, Cornstarch, Vegetable Oil (Sunflower Seed, Antioxidant: TBHQ (E319)), Salt, Black Pepper, Dried Garlic, Mustard, Basil, Acidity Regulator: Citric Acid Oregano, Thickener: Xanthan Gum.
Here is what you need to know about the range:
- The sauces deliver a homemade taste, no artificial tastes come through.
- Strict vegetarian – All the sauces are perfect for a vegan diet, unless one adds meat to their sauces.
- No artificial colourants
- No preservatives
- One year (12 months) shelf life, but once opened the sauces have to be stored in the refrigerator and used within 4 days
At the launch, Paul Hartmann demonstrated how easy the pasta sauces can be used. Each sauce was used to prepare a dish. “We are all time poor so that is why this new pasta sauce range from Peppadew® is fantastic, it takes 8 minutes maximum to cook a packed of dried pasta, while your pasta is boiling heat up a pan and add some chorizo, paprika, garlic and your favourite ready-madePeppadew® pasta sauce, dinner is served in 15 minutes or less.” says Paul Hartmann
“Sauce is incredibly important to a pasta dish, it adds flavour, texture and enhances the pasta itself…” Hartmann continues. “To have a pasta dish on your table that looks and tastes like my creations using the Peppadew®range of pasta sauces, think simple, the simpler the better, think of what flavours complement each other and go with those, enhance the sauce with local cheese or the addition of a protein like prawns or beef, experiment and decide which flavour marriages work for you. “ Here’s a cheffy yet simple recipe by Paul Hartman for you to try out at home, using one of the sauces. I’ll be sharing one or two more recipes from the launch later in the week.
Chicken gnocchi with Peppadew® green pepper and garlic pasta sauce
- Cook the best-you-can-find-ready-made gnocchi according to the pack instructions.
- Whilst that’s bubbling away, cube 2-4 chicken breasts and flash-fry in lightly oiled pan until golden and steam a selection of green veggies.
- Heat a bottle of Peppadew® green pepper and garlic pasta sauce in a saucepan to simmering point.
The Domestic Goddess finish:
Toss the gnocchi, pasta sauce, cubed chicken and green veggies together. Sprinkle generously with roasted pinenuts, thin slivers of good quality parmesan cheese and freshly picked sprigs of thyme.
For more info, visit the website:
Visit the facebookpage: PeppadewSA
Follow on twitter:
Head to PeppadewSA on Facebook to see what’s new in the Peppadew® range.
— Peppadew (@Peppadew_za) May 26, 2014