New Product Alert: Robertsons Introduces A New Range Of Artisanal Rubs

 

Since 1924 Robertsons’ spice experts have been journeying around the world in search of the finest herbs and spices. Now they have brought something new to the kitchen that is sure to add worlds of flavour to South African meat dishes.

Introducing New Robertsons Rubs. An artisanal range of spice rubs, each accented with a unique ingredient and expertly blended, with No MSG added, no artificial preservatives or fillers.

New Robertsons Rubs are inspired by the culinary flavours of Morocco, Brazil, Asia, South Africa, Mexico and America, and feature key ingredients such as Juniper Berries, Smoked Paprika, Chipotle Flakes and more.

“As the leader in the herbs and spices market, we are proud to bring this premium innovation.” said Marketing Director, Antony Segal “We are excited by the wonderful taste profiles and the opportunity they present for Robertsons to offer South African food lovers even more unique flavour for their dishes. We’re especially proud that our rubs range is preservative-free and blended using non-irradiated ingredients from around the globe.”

New Robertsons Rubs are ideal for braaing, grilling or oven cooking and can be paired with red meat, chicken or seafood to add a complex and varied flavour experience to any dish. No matter your choice of meat or cooking method, with this innovation, Robertsons continues to take the guesswork out of making new and exciting dishes with a burst of flavour.

To launch the new rubs range, Robertsons has partnered with three exciting chefs – Ash Heger, owner of the restaurant Ash, Jason Whitehead and none other than The Hostess herself, Lorna Maseko, who will help to showcase the new rubs range through their own personalised recipes.

I am so excited about the new Robertsons artisanal rubs range,” said Lorna Maseko, “It’s been a wonderful experience exploring the different flavours with my meat dishes and I can’t wait to share my recipe ideas. I’m sure that South Africans are going to love these unique flavours and really enjoy cooking with them at home.”

The new Robertsons Rubs will be available in-store at all major retailers at a recommended selling price of R39.99 per.  Take a look at the individual rubs below and read a snippet about each variant – they are about to be your new best friends in the kitchen!  😉

 

Robertsons Rubs Flavour Profiles:

 

Cajun Creole Rub:

Blended with Smoked Paprika, an exotic intense woody, husky flavour with a strong smoky background. The perfect pairing for lamb, seafood and Poultry.

Oriental Nori Rub:

An exotic blend of Calendula & Cornflowers with superfood Nori Flakes which add a salty sea flavour that elevates your seafood and poultry dishes.

Rustic Karoo Rub:

Contains Lemon Rind for a refreshingly deep citrus acidic taste. Made for lamb.

Fiery Mexican Rub:

Blended with Cayenne Pepper a spicy chilli pepper that is added to dishes to increase the heat of a dish and to add flavour. Perfect for any red meat dish and chicken.

Smoky Brazilian Rub:

Chipotle Flakes create a smoky, sweet and spicy flavour that compliments any cut of red meat.

Spicy Moroccan Rub:

Blended with the Juniper Berry giving your chicken and meat dishes a distinctive, exotic pine-like scent & flavour.

 

Visit www.robertsons.co.za to explore recipes and other dish suggestions. Or follow on Twitter for some exciting culinary inspiration.

 

 

Author Info

Thuli

Thuli Gogela is a Food Technologist with 8 years of experience developing products in food manufacturing. She is dedicated to discovering wholesome traditional dishes and recipes with a distinctive taste from different parts of the African continent. Thuli is well known for her food blog, Mzansi Style Cuisine which was established in 2010. She saw a gap in the traditional food market that people were hungry for. From there, it didn’t take long to build her brand. In 2013, she started writing a recipe column for the Cape Times for and has collaborated with some of the biggest brands in South Africa namely, Knorr, Nedeburg Wines, First Choice and Spekko rice. Not only does Thuli feature traditional African dishes, she’s also open to developing recipes, food consultations and brand collaborations.

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