New Product Alert: Love Beets. No Mess, No Fuss – Just Delicious Beets!


Love Beets is a new name to many South Africans and yet it has been changing the way we use beetroot for the last 9 months through its delectable premium, ready-to-eat baby beets. Owned by UK based company Gs Fresh; known for being the growers of the finest quality salads and vegetables, Love Beets have collaborated with South African fresh produce farmer and distributor, Laastedrif, to bring the new and exciting brand to South Africans.

Providing a solution for our ever quickening fast-paced lives, Love Beets convenient, fun and ready to eat beetroot products has taken away the mess and fuss that comes with preparing beetroot. Beetroot lovers across South Africa can now enjoy a range of tasty, ready-made beetroot that is super convenient its range of new upbeat, fun and tasty flavours will ensure that South Africans have beets like they’ve never had them before.

Speaking at an intimate event to showcase the many uses of beetroot the Head of Marketing, Global Brands, G’s Fresh Limited Jenni Danby said “We saw very quickly that beetroot is absolutely loved as a vegetable in South Africa and that we were able to give consumers a more easy and convenient way to use it. At Love Beets, we do the work so you don’t have to and our ready to eat products are giving shoppers across the country more access to the brilliant staple. The health benefits of beetroot are undeniable, from its distinct earthy charm to exceptional nutritional value and we are delighted to make it easier for more people to enjoy.”

We have had a really positive reaction to our products. At G’s Fresh when we venture into new markets we always look at what positive impact we can make in those communities as well.  Partnering with Lasstedrif South Africa,  was a logical and positive step to inject income to the South African economy and create employment opportunities as we grow,” Concluded Danby.

Love Beets is sold in many major retail food stores across South Africa. Products include infused baby beets, vacuum-packed steamed beets, flavour infused pickled beets and many more products on the way.

Author Info


Thuli Gogela is a Food Technologist with 8 years of experience developing products in food manufacturing. She is dedicated to discovering wholesome traditional dishes and recipes with a distinctive taste from different parts of the African continent. Thuli is well known for her food blog, Mzansi Style Cuisine which was established in 2010. She saw a gap in the traditional food market that people were hungry for. From there, it didn’t take long to build her brand. In 2013, she started writing a recipe column for the Cape Times for and has collaborated with some of the biggest brands in South Africa namely, Knorr, Nedeburg Wines, First Choice and Spekko rice. Not only does Thuli feature traditional African dishes, she’s also open to developing recipes, food consultations and brand collaborations.

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