Packaging News: Maizena In a 500g Tub (Recipe Included)

I love the Maizena brand, I’ve worked with it for the most part of my food career.  When I saw the new packaging I wanted to give them a mention….

Passed down through generations for more than 100 years, Maizena is a shared childhood memory that has been every cook’s secret ingredient for decades.

The good news is that Maizena, South Africa’s much loved and trusted cornflour is now also available in an innovative and convenient 500g tub that is easy to store and has a resealable screw-top lid.

These are some of the reasons Maizena is a must-have in the kitchen:

  1. It is used to create a rich, smooth consistency in sauces, gravies and for thickening hearty casseroles, all that it takes is to dissolve Maizena in a little cold water before adding it to warm liquid.
  2. Maizena also makes the fluffiest omelettes and soufflés, it is simply the perfect baking companion. For lighter pies and cakes, one part Maizena is recommended for every three parts flour.
  3. It is a vital ingredient in popular recipes such as scrumptious milk tarts, meringues, shortbread and other crisp, light baking delights, Maizena has unquestionably become a pantry essential.

What’s more, Maizena is gluten-free, making it perfect for those who are wheat intolerant or allergic to gluten.

Maizena has a shelf life of twelve months and the tub will be available from all leading retail stores countrywide. Maizena in a tub retails from approximately R17.99 and has been on shelf from October 2013, just in time for the baking season.

Check out the following recipe using Maizena by Abigail Donnelly from a 2011 issue of Taste Magazine.  The biscuits are delish!

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About Author


Thuli Gogela is a Food Technologist with 8 years of experience developing products in food manufacturing. She is dedicated to discovering wholesome traditional dishes and recipes with a distinctive taste from different parts of the African continent. Thuli is well known for her food blog, Mzansi Style Cuisine which was established in 2010. She saw a gap in the traditional food market that people were hungry for. From there, it didn’t take long to build her brand. In 2013, she started writing a recipe column for the Cape Times for and has collaborated with some of the biggest brands in South Africa namely, Knorr, Nedeburg Wines, First Choice and Spekko rice. Not only does Thuli feature traditional African dishes, she’s also open to developing recipes, food consultations and brand collaborations.

Comment ( 1 )

  • Pauline

    Why MORE Plastic the packaging was just FINE !!!!!!

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