Live it, love it and savour every second of it.  That’s the message of Nederburg’s new TV advertisement.  The gorgeously shot commercial shows a dream-like sequence conjured by that first sip of Nederburg, as it triggers memories, reveries and flights of fancy. Swopping the cerebral for the sensory, it tells viewers: “There’s always a story in Nederburg”.

The ad that goes live in late February was launched at a media event held in a Cape Town gallery, where guests could sample wines from Nederburg’s elegantly repackaged range at individually themed stations as they embarked on a deliciously different taste adventure.

In The Orchard tasting station

The Bullfight tasting station

The Fair tasting station

The Sea tasting station

In The Forest tasting station

In the Beehive tasting station

Each taste station evoked a scene. Guests could sip, sample and nibble at the installations, stopping at one shrouded in swirling mists reminiscent of a day at the beach or another that was like a dazzling carnival. There was a bullfight, a walk in the orchard, an interlude in a rose garden and more captivating stories to enchant and enthral.

Watch the Nederburg television commercial  below:

The new TVC airs on South African television channels, including SABC 1, 2 and 3; e.tv, M-Net, Mzansi Magic, SuperSport and Food Network.

For more info, give Nederburg a shout on Twitter:

Hints of berry and sun, and a magical moment in time gone by. Each bottle of Nederburg is a story waiting to unfold… pic.twitter.com/LUUXaqGLgg

— Nederburg Wines (@Nederburg) February 15, 2016

Author Info

Thuli

Thuli Gogela is a Food Technologist with 8 years of experience developing products in food manufacturing. She is dedicated to discovering wholesome traditional dishes and recipes with a distinctive taste from different parts of the African continent. Thuli is well known for her food blog, Mzansi Style Cuisine which was established in 2010. She saw a gap in the traditional food market that people were hungry for. From there, it didn’t take long to build her brand. In 2013, she started writing a recipe column for the Cape Times for and has collaborated with some of the biggest brands in South Africa namely, Knorr, Nedeburg Wines, First Choice and Spekko rice. Not only does Thuli feature traditional African dishes, she’s also open to developing recipes, food consultations and brand collaborations.