“Jika awujika my baby!” #singing in my J’Something voice#
Imagine getting cooking lessons from a vibrant and lively musician………
Two of South Africa’s most loved brands – Knorr’s What’s For Dinner and Pick n Pay, are teaming up to make life easier for moms all over South Africa.
What’s For Dinner is South Africa’s biggest brand on Facebook – with a whopping 9,623,239 likes, over 700,000 from South Africa alone, and with over 1.5million views on the www.whatsfordinner.co.za– visiting these sites has become a daily routine for millions of people across the country.
With simple, nutritious and inspiring recipes, What’s For Dinner is no longer a difficult question to answer!
Knorr is continually striving to make simple home-cooking an integral part of every South African family. To this end, Knorr is proud to announce an on-going partnership with J’Something – well known and loved as the front-man of the hugely popular group Mi Casa- but also more recently well-known as a passionate and devoted foodie.
J is the ideal Lead Chef for the What’s For Dinner programme – as his love for simple, home-cooked meals has always been an important part of his life. His passion for food developed from a young age, and he has made it a mission to share this love with millions of people around SA.
As J explains, “This partnership with Knorr is another incredible dream come true. I am thrilled to be apart of the Knorr family, and I share their commitment to simple, healthy and delicious home cooking.”
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J will be the entertaining and enthusiastic host of a series of What’s For Dinner classes that will take place across Gauteng and will be appearing at various food events across the country.
These interactive and hands-on events will be open to the public, and as J explains, “These classes are gonna be a lot of fun and no doubt really insightful to the busy mom. I invite you to join me and let’s answer that age-old question of “what’s for dinner.”
These 14 sessions, hosted by J’Something will be open to public – but space is limited. Tickets will cost R200 per person and each guest will receive a goodie bag. Bookings can be made through the SA Culinary Club firstname.lastname@example.org.
At each event J will demonstrate an array of What’s For Dinner recipes, but with his own “twist”. Recipes will be simple, seasonal and delicious – perfect for busy moms and dads that don’t have a lot of time to spend in the kitchen.
In addition to hosting the What’s For Dinner classes, J and Knorr will also be presenting an array of What’s For Dinner resources for busy moms. From the Facebook page and website chock-full of recipes and tips, to a brand- new and exciting TV show specifically aimed at busy moms.
Knorr Marketing Manager Jabulile Mthethwa explains further:
“….We are excited to announce our partnership with J Something, a guy who just loves to cook! He perfectly represents our consumers, who are not chefs or culinary experts, but rather people that also just love to cook. We will soon be launch a TV show that will showcase the essence of the programme as well as cooking classes with J Something taking place across Gauteng.”
For updates on the What’s For Dinner TV programme and a full schedule of classes and how to register for The What’s For Dinner cooking classes with J’Something, visitwww.facebook.com/whatsfordinner or www.whatsfordinner.co.za
— whatsfordinner? (@whats4dinnerSA) February 17, 2015