Col’Cacchio continues to evolve and share its passionately-made food in new and exciting ways. The popular Italian-inspired franchise has added a fun and engaging element to their dining experience that captures the brand’s original quirky spirit and identity.
Restaurants nationwide are now sporting funky, interactive “Instagram Placemats” with guidelines on how to take the perfect shot to share with your friends on social media – no filter required.
Aiming to stay ahead of the times and following the massive surge and continued growth in popularity of Instagram, the brand wanted to create an element in their dining experience that would engage with their customers in-store and through their social media platforms.
Recent research indicated that 18-35 year olds who actively use social media spend five whole days a year browsing food images on Instagram and that 30 percent would avoid a restaurant if their Instagram presence was lacking. In fact, it’s now normal to sit down in a restaurant having already decided what you’re going to order because you’ve spent time stalking the menu on Instagram in advance.
The Instagram Placemats were introduced in honour of Col’Cacchio’s 25th birthday, as a way of taking the brand back to its younger, quirky days. The nature of pizza eating goes hand-in-hand with conversation, stories and memories. Sharing stories and eating pizza is what life is all about. The new placemat provides easy-to-follow guidelines of how to position your meal for a shot that is Instagram-ready”! With Col’Cacchio’s picture-perfect food and the suggested hashtags provided on the placemats, this refreshing update is a winning combination for the perfect Instagram shot.
“Being an organisation that has always evolved with the times, our new corporate identity reflects not only our growth and position as an inclusive brand, but our innovative spirit,” says CEO Michael Terespolsky. This is the group’s fourth full re-branding exercise since it opened up shop in 1992. “It is quite bold and allows our name to be more easily read and more easily noticed in our signage and other brand collateral,” he says. “We continue on the path of revamping all our older stores so that they look more current and but still embrace our DNA of having warm, casual and sexy stores that are inviting to diners.”
Col’Cacchio has always served the finest Italian-inspired meals made with the freshest homemade ingredients. Every touch point, from the takeaway bags and pizza boxes, to the placemats and salt and pepper grinders, point to the bigger, engaging personality of the eating experience and the welcoming nature of the Col’Cacchio family. The Instagram placemats were only a small part of the Col’Cacchio makeover, the brand has introduced a number of really cool interactive elements to all their packaging.
The new takeaway packaging sports Col’Cacchio’s bold new logo along with a charming story that takes customers on a journey. The pizza box uses the Col’Cacchio’s easy-going, conversational tone to mention the different scenarios that may have led customers to making their purchase. With playful wording like: “Things are about to get infinitely better, I’m piping hot, deliciously delicious, full of surprises and ready for anything. It also includes relatable popular pop culture comments such as I’m ready for that: all important rugby game, for that awkward first date, for the midnight snack, for the Game of Thrones marathon, for the all-nighter-exam-cram session” on their pizza boxes.
Over the last 25 years, Col’Cacchio has carefully established itself as one of the most popular franchise pizzeria outlets in SA. The brand went through a massive rebrand late last year to mark an iconic 25 years in the industry. This included a new look and feel that is reflected in the slick interior décor, seasonally updated menu and a bold new logo which brings fresh life to their constantly evolving operation.
For more info visit www.colcacchio.co.za or hop on their Instagram