Baking for a Good Cause: SA National CookieSwap4

On Saturday the 2nd of August, Andie and myself attended a Cookie Swap event hosted by the lovely Ishay of Food and the Fabulous, see image below.  Ishay started the Cookie Swap in 2011 to give people who had a love of food and tasty treats a chance to mingle and unwind.  The charity element was a natural consequence.

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Guests were mingling, taking pictures of the cookies and selfies, sampling on the cookies and enjoying the good old coffee and wine.  However, the main idea behind the event was to raise funds and (and create awareness) for Learn to Earn’s Baking for Profit initiative.  Learn to Earn is a non profit skills development and job creation organisation currently running in Khayelitsha and Hermanus.  Through their Baking for Profit initiative,  students who have taken a chance in investing in their own education are empowered with baking techniques as well as the basic baking business skills such as recipe costing, financial management, presentation of business plan, stock control etc.  Students pay R200 to start a little business with their new skills to support their families.  At the moment, the school needs baking equipment such as electric frying pans, beaters and trays.   The eight week course costs the school over R9000 per student.


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Attendees brought cookies, cupcakes, fudges, brownies etc.   Each attendee paid an entrance fee of R100 for bakers and R50 for non bakers.  Durbanites and the foodies is Joburg also had their own #cookieswap4 even taking place the same day.



This was the most interesting part.  #Cookieswap4 had a bevy of generous sponsors such as @YuppieChef, @NoMuChirps, @SafariNow, Aof_Bacon, @NicolettaTreats, @WildPeacock, @Rain_Africa, @RandomStruik, @CapeTownFashion, @12_Apostles, @oysterbox and not forgetting @dearmefoodworld for sponsoring the lovely Cape Town venue.

Guests had a fun time snatching the items with their bids.  Not only that, everyone was in good spirits,  some of the items were supposed to be given away but the winners opted to have the items auctioned instead. A total of R24 645 was raised at#cookieswap4.

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Everyone got to take some of the cookies home.  Catch more pictures and get more details on SA National CookieSwap4 facebook page

Visit Learn to Earn website:


Picture Credit:  All images taken by John Meinking of @ishotimagesza


Join the conversation using the hashtag #cookieswap4



About Author


Thuli Gogela is a Food Technologist with 8 years of experience developing products in food manufacturing. She is dedicated to discovering wholesome traditional dishes and recipes with a distinctive taste from different parts of the African continent. Thuli is well known for her food blog, Mzansi Style Cuisine which was established in 2010. She saw a gap in the traditional food market that people were hungry for. From there, it didn’t take long to build her brand. In 2013, she started writing a recipe column for the Cape Times for and has collaborated with some of the biggest brands in South Africa namely, Knorr, Nedeburg Wines, First Choice and Spekko rice. Not only does Thuli feature traditional African dishes, she’s also open to developing recipes, food consultations and brand collaborations.

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