As you may know, I’m spending sometime in the Mpumalanga province. Sometime last year I posted about the harvesting of Amarula………
So when I was planning my trip to Mpumalanga I remembered the story and made arrangements to visit the Amarula Lapa in Phalaborwa. I am based in Hazyview and Phalaborwa happens to be a two hour drive. It was my first time in the Limpopo province so I looked forward to experiencing the way of life and meeting the people.
I was welcomed by Lavish Mhlari of the Amarula brand. When you visit the Lapa, you are greeted with a glass of Amarula served on the rocks. The greeting is then followed by the question “where are you coming from?”. This is not surprising as people come from different parts of the country and certainly from all over the world to experience the Amarula Lapa. She took me through the processing and explained the brand and its involvement with the community. Unfortunately, production only takes place in the summer season, therefore I couldn’t witness all the action.
The lapa is a both a processing plant and a hospitality centre for consumers to experience the brand Amarula. It offers a coffee shop serving light meals and a curio shop selling Amarula Cream branded items. There’s a also a lounge area and a story telling area where visitors get to watch a dvd with the story of Amarula.
The Amarula is a brand that involves community. It is a brand by the people, for the people and the rest of us get to enjoy! This whole visiting experience made me realise that the next time I get to buy a bottle I will be thinking of community in the town of Phalaborwa. How they nuture their trees to make sure they bear fruit in order for them to supply to the Amarula plant and thus earn a living.
I drove around Phalaborwa immediately after visiting the Lapa. I couldn’t help but notice something different about the houses. Well, they are different to what I am used to. The residents on this side of the country do not bother about painting the exterior of the houses. As a result the majority of them are brown or should I say they have the cement colour. Where I come from houses are painted almost every year especially during Christmas time.
See more pictures from my visit here