Mzansi Style Cuisine was part of the media that was invited at the launch of the new Amarula Gold…
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I’m a fan of Amarula and I think it has something to do with one of my close friends, Fundi. She’s the one that introduced me to the drink. We lived in a commune back in 2003 and whenever she was feeling down she would call me to her room and we would have Amarula with vanilla ice cream, talk for hours, laugh and forget about our problems. Those were good days, hence my connection to the brand.
In 2014, the brand Amarula is celebrating their 25th anniversary and in doing so they are launching a super-smooth, sophisticated premium spirit with a bold new taste – Amarula Gold. It has taken them three years to develop and fine tune the product and their attention to detail is paying off judging by the quality of the product.
“It’s refreshing, original and has a totally unexpected flavour with seductively spicy notes and a silky-smooth palate,” says global spokesperson Adéle Ankiewicz of the trailblazing drink with a 30% alcohol by volume.
The vibrant new addition to the Amarula family is made to be mixed and enjoyed, she says. “It’s pure fun and at its best on ice with soda, sparkling apple juice or ginger ale.”
We got to try out the new drink and my first instinct was that it is very smooth, sweet and has a caramel note to it. In addition to that, the Marula fruit flavour is more pronounced in the Amarula Gold than in the Amarula Cream. Well, that is just my opinion.
The Amarula marketing team took us through the processing of the beverage and this involved looking and tasting Marula fruit samples (which was the first for me) and going through the plant. The former was very interesting to me as I have visited the processing plant in Phalaborwa last year. However, at the time of my visit the Marula fruit was not in season and the plant was not in operation. But the interesting thing is that, at the Phalaborwa plant, I was taken through the initial stages, how the Marula fruit is sourced including the community involvement and the cleaning that takes place before it is chilled and transported to Cape Town.
Back to the new product…..just like Amarula Cream, Amarula Gold is made from hand-harvested marula fruit, double distilled and aged in oak for 24 months to enhance its aromatic, fruity flavour, but unlike it, no cream is added.
Amarula Gold is packaged in a clear bottle to show off its rich, golden colour, and sports a black version of the brand’s signature neck tassel. It is available from leading liquor stockists, and retails for between R139 and R149 for a 750ml bottle.
The head of Distell’s spirits business unit, Caroline Snyman, describes Amarula Gold as “aromatic and vibrantly fruity with intriguingly spicy notes and a very smooth texture”. It is targeting men and women in the major markets where Amarula already enjoys high visibility and strong distribution networks, she says.
Well, it is up to you to try it out and describe how you perceive the Amarula Gold. Let us know what you think and while you at it I think I’m gonna have another drink…Cheers!
For more visit: www.amarula.com/gold
Follow them brand on and joing the conversation on Twitter @AmarulaGold
Check out some of the tweets:
— 2 Socks (@MrNxam) February 27, 2014
25 years of amarula cream. Here's to 1000's more – with your new golden friend at your side. @AmarulaGold
— Lopvilleliving (@Lopvilleliving) February 27, 2014