Two Oceans, one of South Africa’s wine success stories has been given a lighter, brighter and fresher look to reflect the refreshing fruit profile and smooth styling of the brand, sold in over 80 countries worldwide.

You might have already seen the eye-catching new look on the new vintage releases i.e. the Two Oceans Pinot Grigio, Sauvignon Blanc and Cabernet Sauvignon Merlot.  Looking at the latter, at first glance I pictured Idris Elba in a tux, I guess that’s my mind’s way of telling me the new look is mighty sexy, elegant and classy.

The revamp retains some of the familiar and popular brand cues but expresses them with greater elegance and more pronounced shelf impact, explains global spokesperson Jackie Olivier.   “The more premium pack with a sleeker label is better aligned to the wines themselves that are brimming with fruit flavours.  The partially see-through label on the taller bottle creates a very approachable look, which is just the right tone for the brand, enjoyed by people when they are relaxing and unwinding.”

The aerial impression of the Cape Peninsula’s coastline, close to where the cold Atlantic and warm Indian oceans meet, is given greater prominence, she says, since it is a readily recognizable and important differentiator.  “The brand is premised on the direct impact these two oceans have on the climate of the Western Cape and the growing conditions for its vineyards.”

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“Whether along the coast or further inland, the presence of the oceans is never far away.  Maritime influences play an important role in grape flavor as cooling sea breezes can lower temperatures during the lead-up to the harvest, slowing down ripening to intensify fruit flavours.”

“This is rationale for the new Two Oceans’ strapline – ‘crafted by the African sun and cool sea breezes’.  We are reminding wine lovers that extraordinary conditions give rise to beautifully, perfectly balanced wines.”

The 2013 Cabernet Sauvignon Merlot is a medium-bodied wine with an abundance of juicy berry fruits, subtle oak and spice in the background.  It’s ideal to enjoy with roast lamb, stews, grilled and barbequed meats (shesa-nyama), carpacio and flavourful pasta dishes.

The 2013 Cabernet Sauvignon Merlot retails for around R35 per bottle and is available nationwide.

We would love to hear your opinions on the new look.  What’s your take?

For more info, like Two Oceans Wines on Facebook


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